Friday, March 4, 2011

Story Behind the (Shop) Name: Ahoy Graphics

Kristen Hodges of Ahoy Graphics

Here's the story behind her shop name:

"Why a Design Shop went Nautical"

I chose the name Ahoy! Graphics for its double meaning. On one hand, the good ol’ sailor speak reflects my new lifestyle as a Navy wife. On the other hand, “Ahoy!” is my constant reminder that graphic design is essentially a visual conversation between two people. In my line of work, it's between a business and its customers—a great way to build connection with your buyers! The very definition of "ahoy" is to hail a ship, a boat or a person, or to attract attention.

I also keep it as my overall goal, because "Ahoy!" is more than a greeting, it's meant to get your sole attention—a key ingredient for good communication. Think about it, when you first meet a potential client, you don't say, "Hello!" without the intention of starting a conversation, right? Shouldn't your branding do the same? It's the welcome mat and greeting party to encourage potential customers to come take a look around.

Thank you Kristen! If you would like to be featured in this space, please contact us via the Contact tab at the top of the blog.

1 comment: said...

Love her work...crisp, clean and fun!!!!